How to set up graphics for your exhibition stand

Exhibitions are one of the best platforms for businesses to showcase their products, services, and innovations to a targeted audience. Exhibitions can also be a great way for businesses to interact with potential customers, build brand awareness, and generate leads. In order to stand out in a crowded exhibition hall, it is important to have a well-designed and visually appealing exhibition stand. Graphics are a key component of a successful exhibition stand, and in this blog post, we will discuss how to set up good graphics for your exhibition stand.

1. Understand your brand and target audience

Before designing your exhibition stand graphics, it is important to have a clear understanding of your brand and target audience. Your graphics should align with your brand identity and convey a clear message to your target audience. Consider your brand’s color scheme, font style, and imagery when designing your exhibition stand graphics.

Additionally, it is important to understand your target audience’s preferences and interests. This can help you tailor your graphics to better appeal to your audience. For example, if your target audience is tech-savvy, you may want to incorporate more modern and futuristic graphics into your exhibition stand.

2. Choose high-quality images and graphics

When selecting images and graphics for your exhibition stand, it is important to choose high-quality visuals that will grab the attention of passersby. Low-quality images can appear blurry and unprofessional, which can turn off potential customers. If you are using images that are taken from a digital camera, make sure the resolution is at least 300 dpi (dots per inch) to ensure high-quality prints.

Additionally, choose graphics that are relevant to your brand and message. Avoid using generic stock photos that do not relate to your business or product.

3. Keep it simple

While it may be tempting to include as much information as possible on your exhibition stand graphics, it is important to keep your design simple and easy to understand. Your graphics should convey your message quickly and clearly, without overwhelming the viewer.

Use concise messaging and bold, easy-to-read fonts. Avoid using too many colors, which can be distracting and confusing. Stick to your brand’s color scheme and incorporate it into your graphics.

4. Consider your exhibition stand layout

When designing your graphics, consider the layout of your exhibition stand. Your graphics should complement the overall design of your stand and enhance its visual appeal. For example, if your stand has a curved back wall, you may want to use graphics that follow the curve of the wall to create a more cohesive and visually appealing design.

Additionally, consider the placement of your graphics. Make sure they are placed in a way that is easy to see and read from a distance. Graphics that are too high or too low may be missed by passersby.

5. Use lighting to enhance your graphics

Lighting can play a crucial role in enhancing your exhibition stand graphics. Proper lighting can draw attention to your graphics and create a more inviting atmosphere for potential customers.

Consider using spotlights to highlight specific graphics or images. You can also use backlit displays to create a dramatic effect and make your graphics stand out in a dark exhibition hall.

6. Incorporate interactive elements

Interactive elements can make your exhibition stand more engaging and memorable for potential customers. Consider incorporating interactive elements into your graphics, such as touchscreens, virtual reality experiences, or augmented reality displays.

These interactive elements can help educate potential customers about your product or service and create a more immersive experience that will leave a lasting impression.

7. Get feedback and make adjustments

Before finalizing your exhibition stand graphics, it is important to get feedback from others. Show your designs to colleagues, friends, and family members and ask for their honest opinions. Consider their feedback and make any necessary adjustments to improve your design.

Additionally, consider getting feedback from potential customers at the exhibition itself. Take note of which graphics attract the most attention and which ones may need improvement. Use this feedback to make adjustments to your graphics for future exhibitions.

8. Work with a professional designer

While it is possible to design your exhibition stand graphics on your own, working with a professional designer can ensure that your graphics are of the highest quality and align with your brand identity. A professional designer can also offer valuable insights and suggestions based on their experience designing exhibition stands.

When choosing a designer, make sure to review their portfolio and check their references. You want to work with someone who has experience designing exhibition stand graphics and can deliver high-quality designs within your budget and timeline.

9. Plan ahead

Designing exhibition stand graphics can be a time-consuming process, so it is important to plan ahead and allow plenty of time for design and production. Start the design process at least a few months in advance of the exhibition to ensure that you have enough time to make any necessary adjustments and to allow for production and shipping.

Additionally, make sure to confirm the specifications and requirements for your exhibition stand graphics with the event organizers. This includes the size and dimensions of your graphics, as well as any specific file formats that are required.

10. Test your graphics before the exhibition

Once your exhibition stand graphics are complete, it is important to test them before the exhibition. Set up your stand in a mock exhibition hall or in your office to get a sense of how your graphics will look in the actual exhibition space.

This is also a good time to make any final adjustments or tweaks to your graphics. Consider how your graphics look from different angles and distances, and make sure that they are easy to read and understand.  A branded 3d render of the display is a good way to see the final stand before it is even printed and built.

Conclusion:

Good graphics are an essential component of a successful exhibition stand. By understanding your brand and target audience, choosing high-quality images and graphics, keeping your design simple, considering your exhibition stand layout, using lighting to enhance your graphics, incorporating interactive elements, getting feedback and making adjustments, working with a professional designer, planning ahead, and testing your graphics before the exhibition, you can create a visually appealing exhibition stand that effectively communicates your message to potential customers.